Vertu led the way in pre-economic collapse phones, boasting precious materials and Swiss watch precision. Italian luxury automakers have adopted such phones as marketing symbols, and the latest product to enter this “market” is the Tonino Lamborghini Spyder Mobile. Constructed with a 16L stainless steel skeleton, a sapphire crystal screen, and a crocodile leather back, the five versions of the phone incorporate a variety of finishes,
including DLC (diamond-like coating), and gold. Utility is clearly not the point of these look-at-me symbols, which are in no small part a Lamborghini marketing campaign (if in fact they are anything else at all). The Lamborghini phone may not support apps, but it does match a skeletonized tourbillon; one feature the phone does have is a hidden “SOS” button, which suggests the phone can be used to summon private security teams in case of yacht-jacking or similar emergencies. This phone is squarely aimed at the Asia-Pacific market, where Lamborghini sales have defied the economic slump (sales in China alone surged 200% in the first half of 2010). via: Think Silly.
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